We started May with some very good news – the 30th anniversary KRAKDENT® International Dental Fair Trade in Krakow has been nominated in the international UFI Marketing Award 2025 competition! This unique award is given by UFI - the World Association of the Exhibition Industry - in recognition of the most inspiring and effective marketing activities in the exhibition industry worldwide.
The theme of this year's award is “NextGenConnect - Marketing Strategies to Engage New Generations in Trade Shows”. The award aims to recognise campaigns that effectively reach younger generations through modern communication tools, compelling event formats and engaging content. The competition recognises activities that break the mould, build relationships with young attendees and demonstrate that trade fairs are still an effective marketing tool and an indispensable platform for business contacts.
The very nomination in the UFI Marketing Award is a great distinction and a token of appreciation for the marketing strategy applied during the jubilee edition of KRAKDENT® Fair. The next stage lies ahead - the presentation of the project in front of an international Jury, which will select the winners from among the finalists from all over the world.
We keep our fingers crossed for the KRAKDENT® team and thank everyone who contributed to this success!